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Separating Education from Promotion:
It is critical that instruction activities not be used as a platform for the promotion of products and services. The cooperation of faculty is necessary to achieve this separation. ACCME definition of commercial interest: any entity producing, marketing, re-selling, or distributing health care goods or services consumed by, or used on, patients.
We ask faculty to:
- Provide mention and discussion of all the members of a therapeutic class.
- Use of only generic product names.
- Provide the opportunity for discussion, debate, and questions.
- Provide print copies of presentation outlines, and critical tables and charts.
- Request and remove as necessary any product promotion and advertisement directly associated with educational events and activities.
- Base clinical recommendations uses on evidence that is accepted within the profession of medicine as adequate justification for their indications and contraindications in the care of patients.
- Present evidence-based justification of a patient care recommendation that conform to generally accepted standards of experimental design, data collection and analysis as demonstrated by and consistent with peer reviewed journals.
Note that MedEDirect takes direct and affirmative editorial responsibility for all media collateral related to any CME activity. This includes print materials, Web-based text, and all visual reinforcement media. MedEDirect prior to in presentations reviews all slides.
Discussion of off-label, experimental, and investigational drug use
Faculty and moderators are required to disclose to the learners when products or procedures being discussed are off-label, unlabeled, experimental, and/or investigational (not FDA approved); and give emphases to limitations on the information that is presented, such as data that are preliminary or that represents ongoing research, interim analyses, and/or unsupported opinion.
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